Kia Ranked Highest Mass Market Brand for Fifth Consecutive Year, in J.D. Power Quality Study

June 19th, 2019 by

 

Kia Ranked Highest Mass Market Brand for Fifth Consecutive Year, in J.D. Power Quality Study

For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS). The annual report analyzed responses from 76,256 respondents with regards to 257 vehicle models across 26 segments.  Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.

Kia’s reported problem levels improved by two points over last year to secure the top spot over all non-luxury automakers and second among all brands, luxury and non-luxury. Four Kia models, the most of any brand, the Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan) each topped their respective segments.

“Being ranked at the top of J.D. Power’s U.S. Initial Quality Study among all mass market brands once is a tremendous honor, but capturing this leadership position for five consecutive years unequivocally affirms Kia’s commitment to quality and the ownership experience,” said Michael Cole, chief operating officer and EVP, Kia Motors America.

With four segment winners – and three additional models ranking among the top three in their respective segments – Kia has clearly yielded a world-class model lineup. To view the full new Kia model line-up, click here.

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