Kia Yards Against Homelessness

January 22nd, 2020 by


On February 2, 2020 the Kansas City Chiefs take on the San Francisco 49ers, in Miami, for Super Bowl LIV. The Chiefs, with their high-flying, fast-paced offense; behind the arm of Patrick Mahomes, are the AFC Divisional Champions. They take on the NFC Divisional Champions, the 49ers, with their tough, intimidating defense and an equally talented quarterback in Jimmy Garoppolo.

While millions of Americans will be watching the game in the comfort of their own homes there’s one portion of the population that doesn’t have that luxury – homeless youth. One automaker is using the big game to shine a light on the issue of youth homelessness – Kia Motors America.

Kia Super Bowl Donation

This year, with more than 4.2 million young people experiencing homelessness in the U.S. Kia Motors America will use its big game advertising platform to give back in a meaningful way. For every yard gained during the game Kia will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness: Covenant House, Positive Tomorrows and StandUp For Kids.

One of those charity partners is an Oklahoma-based agency – Positive Tomorrows. According to their Facebook page, “Positive Tomorrows is Oklahoma’s only private elementary school specifically for homeless children. More than 100 students in pre-k through 5th Grade attend Positive Tomorrows each year, where they receive education while their families get support to create a better life.

If the big game turns into a shoot-out, with both Mahomes and Garoppolo putting up some big offensive yards, Kia’s game day commitment could make for a significant donation. Over the 2019-2020 season the two teams, combined, average 760 yards per game; which would equate to a $760,000 donation!

Here at Ferguson Kia, we’re rooting for an offensive-filled Super Bowl. We’re rooting for Positive Tomorrows and the incredible work they do for the homeless youth, right here in Oklahoma! Learn more about Positive Tomorrows, at their website at:

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