Kia Donates $1 Million to “Yards Against Homelessness” Charity Partners

March 6th, 2020 by

Philanthropic Effort Was Part of Kia’s “Tough Never Quits” Super Bowl Campaign

Kia "Yards Against Homelessness" Donation

Kia “Yards Against Homelessness” Donation

Delivering on its “Yards Against Homelessness” promise, Kia Motors America today delivered two of three planned charitable donations – totaling $1 million – to Covenant House and StandUp for Kids. A third donation to Positive Tomorrows will be made later this month.

An extension of Kia’s “Give It Everything” brand personality, Yards Against Homelessness continued the brand’s efforts to support and elevate America’s youth by donating $1,000 for every yard gained during the Super Bowl to three organizations dedicated to ending youth homelessness. After the accumulation of 748 total yards, Kia increased the total donation amount to $1 million. The initiative was inspired by Josh Jacobs, the pro-football running back that starred in the 60-second Super Bowl spot and also experienced periods of homelessness as a child growing up in Tulsa, Oklahoma.

Kia Yards Against Homelessness

Kia Yards Against Homelessness

One of the three charity partners, that Kia is donating to, include Positive Tomorrows. Positive Tomorrows is a non-profit based out of Oklahoma City. Positive Tomorrows is Oklahoma’s only private elementary school specifically for homeless children. More than 100 students in pre-k through 5th Grade attend Positive Tomorrows each year, where they receive education while their families get support to create a better life.

Kia will present their donation, to Positive Tomorrows, on Wednesday, March 18, in Oklahoma City. Learn more about Positive Tomorrows, and the important work they do in Oklahoma, on their website at:

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