Kia Shines with Top Honors in J.D. Power 2024 APEAL Study

Kia has once again demonstrated its commitment to excellence with an impressive showing in the J.D. Power 2024 Automotive Performance, Execution and Layout (APEAL) Study. The APEAL Study, now in its 29th year, serves as a crucial benchmark for evaluating how well vehicles resonate with their owners, focusing on the emotional connection and excitement experienced with new cars.

Kia’s winning models:

• Kia Forte – Compact Car segment
• Kia K5 – Midsize Car segment
• Kia EV6 – Compact SUV segment
• Kia K9 – Upper Midsize SUV segment
• Kia Carnival – Minivan segment

The Kia Forte has claimed the top spot in the Compact Car segment, reflecting its ability to combine style, practicality, and performance into a highly satisfying driving experience. Owners of the Forte have praised its agility, comfort, and technology features, contributing to its standout performance in this highly competitive category. The Forte’s recognition highlights Kia’s success in crafting a vehicle that offers both dynamic driving pleasure and everyday usability.

In the Midsize Car segment, the Kia K5 has earned accolades for its impressive overall appeal. This model has been celebrated for its striking design, advanced technology, and refined driving dynamics. The K5’s ability to balance sophisticated aesthetics with a smooth, engaging ride has clearly resonated with owners, affirming Kia’s prowess in the midsize car market. This recognition underscores the K5’s role as a compelling choice for those seeking a blend of style and substance.

The Kia EV6, which leads the Compact SUV segment, showcases Kia’s forward-thinking approach in the electric vehicle market. With its futuristic design, robust performance, and cutting-edge technology, the EV6 has captured the imagination of drivers looking for a high-performance electric SUV. The vehicle’s success in the APEAL Study underscores Kia’s ability to deliver an electrifying driving experience that aligns with evolving consumer preferences for sustainability without compromising excitement.

The Kia K9’s triumph in the Upper Midsize SUV segment reflects its exceptional luxury and performance attributes. As a flagship SUV, the K9 combines upscale features, advanced technology, and a refined driving experience. This accolade highlights Kia’s commitment to providing premium vehicles that offer both comfort and exhilaration, catering to drivers who seek a top-tier SUV experience.

The Kia Carnival’s success in the Minivan segment is a testament to its versatility and family-friendly design. The Carnival stands out for its spacious interior, innovative features, and comfortable ride, making it an ideal choice for Tulsa area families seeking a practical yet enjoyable vehicle. This recognition emphasizes Kia’s ability to create a minivan that not only meets but exceeds the expectations of today’s discerning family drivers.

“We are thrilled to stand out in this year’s J.D. Power APEAL Study with the most segment-leading winners, particularly with the K5, EV6, Forte, and Carnival earning consecutive awards,” said Steven Center, COO & EVP, Kia America. “Moreover, the recognition of the EV9 in its debut year highlights our commitment to understanding and responding to our customers’ needs across various vehicle segments – be it a Compact Car, SUV, or all-electric vehicle.” [1]

Kia’s impressive performance in the J.D. Power 2024 APEAL Study illustrates the brand’s unwavering dedication to enhancing the driving experience across a diverse range of vehicle segments. By excelling in areas that matter most to drivers—emotional attachment and excitement—Kia continues to set the standard for automotive satisfaction. As the automotive landscape evolves, Kia’s achievements serve as a reminder of the brand’s ability to deliver vehicles that resonate deeply with their owners.