Kia Earns Top Spot in J.D. Power 2020 Initial Quality Study
Kia Ranks #1 in J.D. Power in the 2020 U.S. Initial Quality Study
Kia has been ranked number one, in the industry, by J.D. Power in the 2020 U.S. Initial Quality Study (IQS). And, for the sixth consecutive year, Kia is the number one mass-market automotive brand. Kia now has more J.D. Power Awards, for Initial Quality, than any other brand, two years in a row.
The annual report analyzed responses from 87,282 respondents with regards to 189 vehicle series across 26 segments. Vehicles were evaluated on engine and transmission performance, driving experience, and a broad range of quality issues reported by vehicle owners. Kia ranked number one in the study with a reported 136 problems per 100 vehicles.
Kia’s continued success in IQS was led by having two models – Forte and Soul — included among the top 10 vehicles in the industry. Kia also had segment-best performances from Forte (Compact Car), Sedona (Minivan), Sorento (Upper Midsize SUV) and Soul (Small SUV).
With 4 segment winners – and 4 additional models ranking among the top three in their respective segments – these awards highlight Kia’s committment to manufacturing vehicles with industry-leading safety, reliability and durability.