ALL-ELECTRIC CONCEPT CAR ‘IMAGINE BY KIA’
Kia unveiled their all-electric, ‘Imagine by Kia’, concept vehicle at the 2019 Geneva International Motor Show. The uniqueness of the name matches the uniqueness of the concept vehicle. Kia says the name sends the message that, “it’s time to free your imagination, to stop wondering and to start driving!”
Back in January of 2018, Kia made the announcement that they plan on introducing 16 new advanced powertrain vehicles by 2025, including a range of new hybrids, plug-in hybrids and electric vehicles, as well as an all-new fuel-cell electric vehicle in 2020. The ‘Imagine by Kia’ concept vehicle could potentially give us some insight into future design elements across this future line-up of electric vehicles.
Unlike the award-winning e-Niro electric crossover, which is based on the existing architecture of the hybrid-powered Niro, ‘Imagine by Kia’ is underpinned by a low-mounted, induction-charged battery pack that powers a compact drivetrain..
Most current, model year Kia models are instantly recognizable by their ‘tiger nose’ grille. The new ‘Imagine by Kia’ concept vehicle gives the ‘tiger nose’ grille a futuristic twist – dubbed the ‘tiger mask’. The bold new illuminated ‘tiger mask’ design encircles the main LED headlamp units. Separated by horizontal ‘eyelids’, the dipped and main beam units are housed with a single block of clear acrylic glass, creating the effect of piercing eyes floating free of visible support. The inspiration for the ‘tiger mask’ was to create the look and feel of the headlamps being suspended within a transparent block of glass.
A single sheet of glass is used for both the windscreen and roof, to create a vast sky-window. The front turn signals, located high up on the sharp-edged bonnet, feature illuminated glowing elements that appear to float in fins of clear acrylic glass. Horizontal wrap-around brake light strips create a visual link with the Kia Stinger.
Even the wheels contribute to the visual relationship that the car has with the movement of light. Each of the 22-inch alloy wheels has four flush inserts of transparent acrylic glass, polished at the front and diamond cross-cut at the back, to reflect and refract the light; much like a cut diamond would, as the wheels move.
Inside, 21 individual ultra high-resolution screens curve their synchronized way across the top of the dashboard. This screen-wall is also highly functional. It effectively creates a single unified display from the driver’s point of view, without the ever-increasing bulk and rigidity of traditional in-car displays.