The 2020 Kia Soul, a “New Species of Soul”

April 24th, 2019 by

Since taking the automotive industry by storm when introduced in 2009, the Kia Soul defined and still dominates the subcompact crossover category. The Soul has proved so popular in fact that in March of 2018, the one-millionth Soul vehicle in the U.S. was retailed, a testament to the model’s enduring appeal as one of the most versatile vehicles on the road today, endlessly adapting to, and changing with, the lifestyles of those that drive it.

For the third generation, Kia “gave it everything,” resulting in thrilling technology, rugged performance, and urban practicality, qualities that transcend geography and appeal to drivers of all ages. With an all-new and greatly expanded 2020 Kia Soul lineup, Kia Motors America launched an entirely different marketing campaign that heralds the arrival of the most adaptable version ever of the brand’s iconic urban runabout.

The new commercial, entitled “The New Species of Soul,” opens up with a turbocharged Inferno Red Soul GT-Line speeding down a desolate landscape as the road begins to twist and turn into an ever-tightening spiral; followed by an Undercover Green Soul X-Line that climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of sharp mountainous peaks. As the three Souls unite, the various backdrops are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard uses its projectile tongue to quickly catch the trio and slurp up all three Soul models with a satisfied smirk.

With the expanded lineup offering more comfort, technology, utility, style, and adaptability than ever before, the 2020 Soul is an entirely new species. No matter what you throw at it, the all-new Soul has you covered. From the rugged X-Line to the turbocharged GT-Line and the head-turning Soul EX Designer Collection Package, Soul’s extreme adaptability makes it the ultimate chameleon. Shop the all-new 2020 Kia Soul at Ferguson Kia; serving the Greater Tulsa Metro.

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