Kia Ranks Highest among Brands for Second Consecutive Year

COSTA MESA, Calif.: 21 June 2017 – New-vehicle quality is at its highest level ever, improving a significant 8% from last year, according to the J.D. Power 2017 U.S. Initial Quality Study,SM (IQS) released today.

Initial quality in this iconic study is measured by the number of problems experienced per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality. In this year’s study, quality improves across seven of the eight categories measured, with 27 of the 33 brands in the study improving their quality compared with 2016.

“Automotive manufacturers are responding to consumer feedback and producing vehicles of the highest quality,” said Dave Sargent, vice president, global automotive at J.D. Power. “The industry has improved significantly in each of the past three years. Today’s vehicles have more things that could go wrong but fewer things that actually do go wrong.”

Following are some of the study’s key findings:

  • Technology improving but still problematic: Audio/communication/entertainment/navigation (ACEN) remains the area where new-vehicle owners experience the most problems. However, this category shows the most improvement since 2016 with a score of 22.8 PP100, or 2.7 PP100 better than last year.
  • Early warning bells for autonomous technology: The only category to worsen this year is features, controls and displays. The largest increases in problems are for cruise control (primarily adaptive cruise); lane departure warning; collision avoidance/alert systems; and blind spot warning. These features comprise some of the building blocks of autonomous vehicles, and an increasing number of consumer-reported problems sounds warning bells for automakers and suppliers. Consumers will need to be convinced that these systems are foolproof before they will give up driving control to autonomous vehicles.
  • Domestic brands continue to show improvement: The “Detroit Three” outperform import brands for the second year in a row but for only the third time since the study was first published in 1987. In 2017, domestic brands receive a score of 93 PP100 compared with 99 PP100 for import brands. Last year, domestic brands also had fewer problems (103 PP100) compared with import brands (106 PP100).

    • “The Initial Quality Study continues to demonstrate the critical importance of automakers responding to consumer feedback regarding vehicle quality,” Sargent said. “Any automaker that stands still will quickly start to fall behind. For consumers, the great news is that significant improvements are occurring in all model segments, meaning that you don’t have to spend a lot of money to get a quality vehicle.”

    Segment-Leading Models

    The parent company receiving the most model-level awards for its various brands is Hyundai Motor Co. (five model-level awards), followed by General Motorsand BMW, each with four.

    • Hyundai Motor Co. models that rank highest in their respective segments are the Kia Cadenza; Kia Forte; Kia Niro; Kia Sorento; and Kia Soul.
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